Branding

A brand is very vital to a company. Sometimes people assume that a brand just deals with the logo. When it comes to branding you are working with everything that accompanies the logo of a product, like packaging, advertising and much more. One company that has been very successful in branding is the Mac Company. Mac notebooks and computers stand out in the technological world. They stand out for their look, their color, dependability and more. They don’t just stand out because of the apple logo on them. Another thing that makes Mac stand out is their understanding of their competition. For example the commercial with the Mac guy and the PC guy. The commercial is geared towards the target audience for Mac products. The Mac guy looks like he could be part of the target audience making the target audience relate more with Mac products.