PR is everywhere and occurs all of the time in the business world. Usually when you hear about PR it is because of news articles declaring something a major PR catastrophe. An example of this is found in the article, “Employee Misconduct and Internet Video Create PR Disaster for Domino’s Pizza.” A blogger posted a video of the employee misconduct and the video reached 20,000 views. Domino’s even noted the fact that the event was brought to people’s attention by the internet. In their crisis campaign Domino’s used that fact in explaining that it overshadowed all of the good work done by their many employees.
Their statement after the incident says a lot about what PR people have to deal with. They need to anticipate and be ready for whatever news that may come out about their company/product. That is why PR people need to always know what is going on with their company/product and with the daily news. Certain events might spark interest that a PR person can use to promote their company/product. Also certain media attention might mislead the public towards the company/product that the PR person represents or works for. It reminds me of the saying, “it is always better to be safe then sorry.”
Link to article: http://www.workforce.com/section/00/article/26/32/79.php
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