When working in the PR world you will notice many other examples of PR going on around you that you can learn from. A significant event happened on the Amazon website that the news is calling it a major PR mistake.
In the article “Giant Amazon Error Spurs PR Storm” is some very vital lessons that PR professionals can learn from and hopefully not make the same mistake. It points out that with websites such as Twitter, people find out news in a rather quick fashion. When the news does spread the PR department needs to be ready. One of Amazons problems was the fact that they gave numerous reasons for the error making the media and people question what really happened. A PR person never wants to make the customers question their business. Amazon worked on reassuring their customers and showing them that the problem had been fixed. When these storms occur PR professionals need to be up front with their customers and fix the problem in a speedy manner. This is why part of a PR person’s job is crisis management.
Link to the article:
http://www.thestar.com/unassigned/article/617982
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