Attention

While working in public relations you are sometimes put in charge of grabbing people’s attention or diverting attention from certain situations. This means that a PR practitioner needs to be creative in dealing with their company’s situation. As I have been in class guest speakers have shared stories ranging from throwing a fish at their CEO to wearing a target on their back when confronting angry people. The common element found in each story is how the PR person was upfront. A person responds to companies that are upfront about things, whether it is a negative thing or a positive thing. The key is to grab person’s attention which takes a lot in today’s society. Some techniques that are used by PR people is using Facebook or grabbing people’s attention by doing something unusual in a public arena.