When I was working for the National Association for Family Child Care I had to fill an order for 200 media kits. At the time I didn’t really understand the purpose behind the media kit. There was a lot of paper work that needed to be copied, books had to be assembled, labels had to be printed, boxes had to be put together and it all had to be done to complete 200 kits.
However I have learned now that a media kit is a vital part of any business. I wish I could go back in time and tell myself that I was doing a good thing, that the information in the media kit was very valuable.
Media Kits hold the nuts and bolts of a company. The problem with the media kits that I put together was a lot of the information was old information. A media kit should have the most up to date information about a company. They bring about new stories for businesses, customers, and more. The key to a successful media kit is making sure the information in the kit belongs there. The kit should have press releases, a frequently asked question sheet, information about the company, brochures, samples of products and more.
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