SWOT Analysis

When working in public relations you need to know every detail about the company or person you are representing. To achieve this PR people usually run a SWOT analysis. SWOT stands for the strengths of a company, weaknesses, opportunities, and threats to a company. A strength would be considered what the company or person is good at. The weaknesses would be something that the company lacks in. The opportunity area is where the company has an advantage over its competitors. When a PR person looks at threats they are able to know what they are up against. A SWOT is useful in the fact that it shows you the nuts and bolts of a company. You know what you have at your disposal and know what you need to get in order to do better PR for your company.