Tuesday, February 3, 2009

Some thoughts on PR

Lately I feel like I have seen public relations everywhere I look. There are people commenting on situations, events, and issues. They are in essence doing PR for their company or person they are representing. People in the spotlight as of late are Michael Phelps, the Illinois Governor, and I even read reports on how the Super Bowl lacked celebrity power. This shows how inter related public relations is with the media. If the media sense something “fishy” they go for it. Then the public relations people respond with comments, stories, and facts. What makes good PR is when they stay away from saying, “no comment.” People sense something is up or lose faith in an issue when they hear “no comment.” The best PR is the PR that is up front and direct about an issue.

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