Public relations can be defined as the relationship between a company and their public. It is the job of the PR department to make sure that the relationship stays healthy and effective benefiting both parties.
When I was in Chicago for NAFCC’s 2008 conference I saw how vital relationships are in organizations. If people do not like your organization then they will not attend your event. However if they do attend your event and get offended then they turn more people away from your organization. The key is to keep the relationships healthy so members will continue to come back to an organization and bring more people with them when they come.
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