It is time to blog once again on public relations. I went about my usual google search and an article caught my eye, titled, “A-Rod learns important PR lesson.” I was curious to see what important PR lesson the writer was referring to.
The lesson he referred to was being up front with the public. Alex Rodriguez is in the public spotlight as one of the most highly paid baseball players. Baseball is a favorite past time of most Americans. However it has been tinged by players using steroids. Baseball greats have fallen as they have disagreed with steroid allegations that have later been proven true. A-Rod used PR to save him from becoming a disgraced baseball player. Letting people know that he did in fact use steroids but, is now clean will bring him back into some good graces. Some people still may not like him. However as a PR student I will say I am impressed that he was up front. He could have said it wasn’t true but, by admitting the use of steroids shows he doesn’t lie about who he is.
http://www.nydailynews.com/blogs/touchingbase/2009/02/a-rod-learns-important-pr-less.html
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